Lela Rose unveiled her fall collection Monday in the most adorable fashion.
In what the designer dubbed the “Roseminster Dog Show,” cute canines took over the catwalk in a playful riff on the Westminster event.
As the pups pranced alongside the models in a square-shaped arena, TV personalities Robert Verdi and Jenna Bush Hager served up punny commentary (phrases like “lassies who lunch” and “I like big mutts and I cannot lie” drew laughs from the delighted crowd).
The cast — which included a beagle, a whippet and a Cavalier King Charles Spaniel (to name a few) ranged from showdogs to actual Instagram personalities. The winner was selected at the show’s end by Rose herself — Maxine, a fluffy corgi who boasts 130k followers on Instagram @madmax_fluffyroad (and whose profile bio reads “short legs, big city”).
Rose — who brought her Norwich Terrier, Bobbin, with her on stage, is a known dog lover. Her show notes announced that a portion of the proceeds from the fall 2019 collection sales on Lelarose.com and at the brand’s Dallas flagship boutique will be donated to the ASPCA.
On the fashion front, the clothes were equally cute. True to her feminine roots, floral frocks with poufy skirts were the main event, coupled with boldly-checkered daywear. The opening look — dubbed the “sidecar” coat — was best in show.